Optima Olive: Graphic Design by Andrew McConville

Optima Olive

Adobe InDesign & Illustrator

The background glyph, in addition to a golden section grid system, determined title positioning as it contained a long, straight diagonal to serve as a baseline. From the title, body copy and the subheading branch off in loose respect to the glyph, which is subtly more red in hue from the composition's background.