Merge: Graphic Design by Andrew McConville

Merge

Typographic Study

The plainness of Helvetica lent itself well to the merge composition; its nearly uniform stroke allowed letterforms to overlap without irregular bulges or obtrusions. The blandness of the typeface also helps the composition to act as a corporate style logo, giving it a one size fits all message that does not attempt to exude any particular personality. Condensed was used to visually play off the literal meaning of the word, while a varying baseline allowed for dramatically reduced kerning while maintaining readability.